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You can’t fix what you don’t measure, and you can’t measure what you’ve never taken the time to look at. That, in essence, is why a brand audit  isn’t just a “nice-to-do” once in a while. It’s the equivalent of an annual check-up for your business’s identity — making sure your brand is still sharp, relevant, and actually saying what you think  it’s saying. The reality? Most brands think they’re coming across as confident, fresh, and customer-focused. But when you ask their au

Let me say this upfront: a brand strategy isn’t a PDF that collects dust in a shared drive. It’s not just a mood board with fonts,...